Coinbase 超級盃 QR Code 廣告
這是 Coinbase 在 2022 年超級盃播出的廣告。Adweek 把它選為當晚最佳廣告,但在 USA Today 的 Ad Meter 排名墊底;播出後 Coinbase 的網站因流量暴增當機,Coinbase 執行長與廣告公司 The Martin Agency 的執行長也在社群上為創意出處公開爭論。
參考來源:How QR Codes Made Waves at the 2022 Super Bowl;Coinbase CEO Downplays Role of Ad Agency in Super Bowl Commercial;Coinbase CEO claims no one would make his Super Bowl ad, is corrected by ad agency that made it。原始標題:Coinbase
